lunes, 11 de abril de 2011

Ongoing User Engagement for Mobile Apps

Us, at iFacturas, are always thinking once and again, how to create ongoing engagement for our iFacturas app in Norway and Spain (soon in the States).

iFacturas is an app that is supposed to provide this kind of engagement, since it's born to allow independent professionals and small businesses to bill on the go. Nevertheless, we still must do marketing actions, like push notifications, for our users to keep billing with our app. Figures regarding the number of downloads are ok, but that's not enough.

iFacturas is a free-to-download-app, so getting our app downloaded is not enough. We are working on informing our clients how cool, convinient and cheap it is to bill on the go with iFacturas.

Here's a part of the story by VentureBeat:

This discussion about mobile economy is one of the five themes we will be focusing on at the VentureBeat Mobile Summit, on April 25-26. We’ve carefully invited the top executives in mobile to discuss the biggest challenges of the day, which, if solved, can lead to much faster growth in the industry. And at our enterprise session, we’ll have top executives around the table from a number of companies, including Verizon, AT&T, Sybase, Qualcomm, Box.net, and more. (If you think you should be part of the discussion, you can apply for a ticket.)
Over the past three years, the mobile landscape has been dominated by big numbers. Hundreds of thousands of apps on millions of devices downloaded billions of times. It’s like the early days of the Web all over again. Think unique Website visitors and page views. A lot of numbers, but with what net result?
A million downloads can make for a nice story, but they really don’t tell anything interesting, and they don’t equal success. It’s very difficult to build a business on a $0.99 app, let alone on a free one.
Along with downloads being mobile’s incorrect measurement, we’ve seen executions missing just as often. People have been trying to take what worked on the Web and shove it at mobile. But the rules are different now, so you have to change how you think about, treat and present content within the new medium.
Read the full original post here.

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